PRIVACY POLICY
Last updated June 26, 2026
This Privacy Policy explains how Inner Peace Counseling of Utah, doing business as Inner Peace or Inner Peace Counseling of Utah, collects, uses, shares, stores, and protects information when you visit our website, contact us, request information, submit a form, call us, book an appointment, interact with our advertising, or otherwise communicate with us.
Our website is located at:
https://www.innerpeacecounselingutah.com
This Privacy Policy applies to our website, online forms, website analytics, advertising tools, cookies, tracking technologies, and general online communications. It does not replace any HIPAA Notice of Privacy Practices that may apply to counseling services, treatment, payment, or health care operations.
Because Inner Peace Counseling of Utah provides counseling and mental health related services, some information you choose to provide may be considered sensitive information or protected health information under applicable law. When information is protected by HIPAA or other applicable health privacy laws, we handle that information according to those laws and any applicable HIPAA Notice of Privacy Practices.
If you do not agree with this Privacy Policy, please do not use our website or submit information through our website.
For privacy questions or requests, contact us at:
Inner Peace Counseling of Utah
11618 S State St. #1604
Draper, UT 84020
United States
Email: joshua@innerpeacecounselingutah.com
1. Information We Collect
We may collect information that you provide directly to us, information collected automatically when you use our website, and information collected through third party tools that help us operate, secure, analyze, and market our services.
Information you provide to us
Depending on how you interact with us, we may collect:
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Name
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Email address
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Phone number
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Mailing address
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Contact preferences
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Appointment request information
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Information submitted through contact forms
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Messages or inquiry details
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Billing or payment related information, where applicable
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Insurance related information, where applicable
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Information related to a child, dependent, or family member if provided by a parent, guardian, or authorized person
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Any other information you choose to submit to us
Because we provide counseling and mental health related services, information you choose to provide may include sensitive information or health related information. This may include information about counseling, therapy, emotional well being, treatment interests, appointment needs, family concerns, or related matters.
Please do not submit emergency information, detailed therapy notes, diagnosis information, or urgent mental health concerns through a general website form, email, text message, or advertising form.
If you are experiencing an emergency, call 911, contact emergency services, or go to the nearest emergency room.
Information collected automatically
When you visit our website, we may automatically collect certain technical and usage information, including:
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IP address
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Browser type
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Device type
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Operating system
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Referring website
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Pages viewed
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Links clicked
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Date and time of visit
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Approximate location based on IP address
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Website performance information
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Cookie identifiers
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Advertising identifiers
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General website activity and diagnostic information
This information helps us operate the website, understand website performance, measure advertising activity, improve user experience, prevent fraud or misuse, and maintain website security.
2. How We Use Information
We may use personal information for the following purposes:
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To respond to questions and inquiries
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To schedule, confirm, or manage appointments
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To provide counseling related information and administrative support
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To communicate with clients, prospective clients, parents, guardians, or authorized representatives
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To operate and maintain our website
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To improve our website, services, communications, and user experience
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To measure website activity and advertising performance
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To understand how visitors interact with our website
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To protect against fraud, misuse, security threats, or unauthorized activity
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To comply with legal, regulatory, professional, ethical, and contractual obligations
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To maintain business, billing, tax, legal, and clinical records
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To process payments or billing where applicable
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To send administrative updates
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To send marketing, educational, or service related communications when permitted by law and your communication preferences
We do not use protected health information for advertising or marketing unless permitted by applicable law or supported by valid authorization when required.
3. Contact Forms, Booking Requests, Phone Calls, and Protected Health Information
When you contact Inner Peace Counseling of Utah through our website, contact form, booking link, phone number, email, or other communication method, we may collect information such as your name, email address, phone number, appointment request details, and any message you choose to provide.
Because Inner Peace Counseling of Utah provides counseling and mental health related services, information submitted through a contact form, booking request, phone call, or similar communication may relate to your request for health care services. When this information identifies you and relates to your past, present, or future health care, treatment, counseling services, or payment for health care services, it may be considered protected health information under HIPAA or sensitive information under applicable privacy laws.
We use information submitted through contact forms, booking requests, phone calls, or similar communications only to respond to your inquiry, schedule or manage appointments, provide administrative support, communicate with you, maintain records, comply with legal obligations, and support our counseling related services.
We do not sell, rent, or share information submitted through our inquiry forms, booking requests, phone calls, or patient communications with Google, Meta, or other third party advertising networks for marketing, remarketing, profiling, or audience targeting purposes.
We do not knowingly send protected health information, therapy notes, diagnosis information, appointment reasons, form message content, treatment details, patient portal information, insurance information, payment details, or sensitive counseling information to Google, Meta, or other advertising platforms.
Website analytics and advertising measurement tools may collect general website activity, such as page views, clicks, device information, browser information, IP address, approximate location, and ad interaction data. We take reasonable steps to keep this type of website analytics data separate from patient inquiry information and to avoid sending protected health information or sensitive counseling information into advertising platforms.
4. Cookies, Analytics, Advertising, and Tracking Technologies
We may use cookies, pixels, tags, scripts, web beacons, tracking links, and similar technologies to operate our website, improve user experience, understand website activity, measure advertising performance, and improve our online presence.
These tools may include, but are not limited to:
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Google Analytics
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Google Ads
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Google Tag Manager
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Meta Pixel
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Website hosting, security, and performance tools
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Call tracking or form tracking tools, where applicable
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Other analytics, advertising, or measurement technologies
These tools may collect or receive information such as your IP address, browser type, device type, pages visited, links clicked, referring website, approximate location, cookie identifiers, ad interaction data, and other website usage information.
When you visit our website, you may see a cookie banner or cookie notice. This banner may allow you to accept, reject, or manage certain non essential cookies depending on the tools active on the website. You can also manage cookies through your browser settings. If you disable cookies, some website features may not work properly.
We do not use a cookie banner as a substitute for legally required privacy rights, HIPAA authorizations, or other required permissions. A cookie banner does not allow us to disclose protected health information in a way that is not permitted by law.
5. Google Analytics
We may use Google Analytics to help us understand how visitors use our website. Google Analytics may use cookies and similar technologies to collect information about website activity, including pages visited, time on site, device type, browser type, referring website, approximate location, and interactions with the website.
Google Analytics helps us understand website traffic, improve website performance, and measure marketing effectiveness.
If Google Analytics Advertising Features are enabled, Google Analytics may collect information through Google advertising cookies and identifiers. These features may include advertising reporting, demographic and interest reporting, or other integrated services that require Google Analytics to collect data for advertising purposes.
We do not knowingly use Google Analytics to collect protected health information, therapy notes, diagnosis information, appointment reasons, form message content, patient portal information, or sensitive counseling details for advertising purposes.
You can learn more about how Google uses information from websites and apps that use Google services here:
How Google uses information from sites or apps that use our services
You can review Google’s Privacy Policy here:
You can opt out of Google Analytics in your browser here:
Google Analytics Opt-out Browser Add-on
6. Google Ads and Online Advertising
We may use Google Ads and similar advertising platforms to promote our services and measure the effectiveness of our advertising.
Google Ads and related tools may use cookies, pixels, tags, or similar technologies to help measure ad performance, prevent fraud, understand website activity after an ad click, and improve campaign reporting.
Third party vendors, including Google, may use cookies or device identifiers to show ads, measure ad performance, prevent fraud, and understand how visitors interact with our website after clicking an ad.
We may use Google Ads conversion tracking to understand whether users complete certain actions after interacting with our ads, such as visiting a page, clicking a button, calling, or submitting a form.
Because our services relate to counseling and mental health, we do not knowingly use protected health information, therapy details, diagnosis information, appointment reasons, patient lists, client lists, or sensitive counseling related information for Google Ads remarketing, Customer Match, custom audiences, lookalike audiences, or similar audience targeting.
We do not knowingly upload patient lists, client lists, appointment lists, protected health information, or sensitive counseling related information to Google Ads or similar platforms for Customer Match, retargeting, lookalike audiences, or similar advertising purposes.
You can manage Google ad personalization here:
You may also use the Network Advertising Initiative opt out tool here:
Network Advertising Initiative Opt Out
7. Meta Pixel and Social Media Advertising
We may use Meta Pixel or similar social media advertising tools to measure website activity, understand ad performance, and improve advertising results.
These tools may collect or receive information about your device, browser, website activity, page visits, clicks, and ad interactions.
We do not knowingly send protected health information, therapy notes, diagnosis information, appointment reasons, treatment details, patient portal information, or sensitive counseling details to Meta for advertising purposes.
We do not knowingly upload patient lists, client lists, appointment lists, protected health information, or sensitive counseling related information to Meta or similar platforms for custom audiences, lookalike audiences, retargeting, or similar advertising purposes.
You can review Meta’s Privacy Policy here:
You can manage Meta ad preferences here:
8. Health, Counseling, and Protected Health Information
Because Inner Peace Counseling of Utah provides counseling and mental health related services, we take extra care with analytics, advertising, forms, and tracking tools.
We do not knowingly send the following information to Google, Meta, or other advertising platforms for advertising purposes:
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Protected health information
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Therapy notes
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Diagnosis information
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Appointment reasons
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Treatment details
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Insurance information
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Payment details
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Patient portal information
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Form message content
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Sensitive counseling details
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Information about a known mental health condition
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Client lists or patient lists
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Appointment lists
We do not use advertising tools to target individuals based on a known mental health condition, diagnosis, therapy need, treatment history, protected health information, or sensitive health status.
Advertising and analytics tools may be used for general website measurement, campaign performance reporting, and aggregate analytics when configured to avoid sending protected health information or sensitive counseling information.
If information is protected by HIPAA or other applicable health privacy laws, we use and disclose that information only as permitted or required by law.
This Privacy Policy does not replace any HIPAA Notice of Privacy Practices that applies to treatment, payment, or health care operations. If a separate HIPAA Notice of Privacy Practices applies, that notice will govern protected health information.
9. When and With Whom We Share Information
We may share information with service providers, vendors, and partners that help us operate our website, communicate with users, provide services, measure advertising, maintain security, process payments, or comply with legal obligations.
We may share information with:
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Website hosting providers
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Website maintenance providers
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Analytics providers
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Advertising platforms
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Google Analytics
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Google Ads
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Google Tag Manager
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Meta Pixel or Meta Business Tools
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Form providers
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Call tracking providers
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Appointment scheduling systems
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Patient portal systems
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Telehealth platforms
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Payment processors
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Email, phone, text, or communication providers
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Security and fraud prevention providers
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Professional advisors, such as attorneys, accountants, consultants, or compliance professionals
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Government agencies, regulators, courts, law enforcement, or other parties when required or permitted by law
We may also share information in connection with a business transfer, merger, sale, financing, reorganization, or acquisition of all or part of our business, if applicable.
We require service providers to use information only as needed to provide services to us and to protect information appropriately.
We do not sell protected health information.
We do not knowingly share protected health information with advertising platforms for advertising purposes.
10. Categories of Personal Information We Process
Depending on how you interact with us, we may process the following categories of personal information:
CategoryExamplesCollected
IdentifiersName, email address, phone number, mailing address, IP address, online identifiersYes
Contact informationEmail address, phone number, mailing address, contact preferencesYes
Internet or network activityPages visited, links clicked, browser type, device type, referring website, website interactionsYes
Device informationDevice type, operating system, browser, IP address, device identifiersYes
Approximate location informationApproximate location based on IP address or browser/device signalsYes
Health related or sensitive informationCounseling inquiry details, appointment related information, information you choose to submit related to therapy, counseling, family, emotional well being, or mental healthMay be collected if you provide it
Commercial or transaction informationBilling, payment, or service related records, where applicableMay be collected
CommunicationsEmails, form submissions, messages, call notes, or other communications with usYes
InferencesGeneral website analytics, campaign performance insights, or service interest informationMay be collected
Protected health informationInformation protected by HIPAA or similar laws in connection with treatment, payment, or health care operationsMay be collected when applicable
We use and retain personal information only as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
11. Categories of Third Parties With Whom We Share Information
We may share personal information with the following categories of third parties:
Third Party CategoryPurpose
Website hosting and maintenance providersTo operate, maintain, secure, and improve the website
Analytics providersTo understand website activity and performance
Advertising platformsTo measure and improve advertising performance
Communication providersTo send or receive emails, calls, texts, or website messages
Form and scheduling providersTo process inquiries, appointment requests, or online submissions
Patient portal or telehealth providersTo support client services, where applicable
Payment processorsTo process payments, where applicable
Security providersTo prevent fraud, misuse, or unauthorized activity
Professional advisorsTo receive legal, accounting, compliance, or business support
Government or legal authoritiesTo comply with law, court orders, legal obligations, or lawful requests
We do not knowingly sell protected health information.
We do not knowingly share protected health information with advertising platforms for advertising purposes.
12. How Long We Keep Information
We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may vary depending on the type of information, including:
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Website inquiries may be kept as long as needed to respond, maintain records, and support business operations.
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Client records and health records may be kept according to HIPAA, Utah law, professional rules, insurance requirements, and clinical record retention obligations.
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Billing and payment records may be kept as required for accounting, tax, insurance, and legal purposes.
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Analytics and advertising data may be kept according to our platform settings and the retention policies of the applicable provider.
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Legal or compliance records may be kept as needed to meet legal obligations or defend our rights.
When information is no longer needed, we may delete, deidentify, anonymize, or securely retain it as required by law or legitimate business needs.
13. How We Protect Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
These safeguards may include:
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Secure website connections where available
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Access controls
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Limited access to personal information
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Secure patient portal use where applicable
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Vendor review and management
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Internal privacy and security practices
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Reasonable steps to avoid sending sensitive health information to advertising platforms
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Reasonable monitoring for unauthorized access, misuse, or security issues
However, no website, email, text message, internet transmission, or electronic storage system can be guaranteed to be 100 percent secure.
You should avoid sending urgent, highly sensitive, or detailed clinical information through general website forms, email, text message, or advertising forms unless specifically instructed to do so through a secure method.
14. Children and Minors
Our counseling services may be available to children, teens, and families. However, our website is not intended for children under 13 to submit personal information without the involvement and consent of a parent or guardian.
Parents or guardians may contact us to request information or schedule services for a minor.
We do not knowingly use children’s personal information for targeted advertising.
If you believe a child has provided personal information through our website without appropriate consent, please contact us at:
joshua@innerpeacecounselingutah.com
15. Your Privacy Choices
You may have choices about how your information is collected and used.
Access, correction, and deletion
You may contact us to request access to, correction of, or deletion of certain personal information, subject to legal, clinical, professional, HIPAA, and record retention requirements.
Marketing communications
If we send marketing emails, you may opt out by using the unsubscribe link in the email or by contacting us.
Cookies and tracking
You may block or delete cookies through your browser settings. You may also use the opt out links listed in this Privacy Policy, including Google Ads Settings, the Google Analytics opt out browser add on, Meta Ad Preferences, and the Network Advertising Initiative opt out page.
Helpful opt out links include:
Google Analytics Opt-out Browser Add-on
Network Advertising Initiative Opt Out
Privacy requests
You may submit a privacy request by contacting us at:
16. Utah Privacy Rights
If you are a Utah resident, you may have privacy rights under the Utah Consumer Privacy Act, where applicable. These rights are not absolute and may be subject to legal exceptions.
Utah residents may have the right to:
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Confirm whether we process your personal data
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Access your personal data
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Request deletion of certain personal data
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Obtain a copy of personal data you previously provided to us
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Opt out of the processing of personal data for targeted advertising
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Opt out of the sale of personal data
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Opt out of certain processing of sensitive personal data, where applicable
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Request correction of inaccuracies in your personal data, beginning July 1, 2026, where required by applicable law
We do not sell protected health information.
We do not knowingly use protected health information for targeted advertising.
We do not knowingly disclose protected health information to advertising platforms for advertising purposes.
If we process personal data for targeted advertising or sell personal data as defined by applicable law, you may opt out by contacting us at:
Opt Out of Targeted Advertising or Sale of Personal Data
To submit a Utah privacy request, contact us at:
or write to us at:
Inner Peace Counseling of Utah
11618 S State St. #1604
Draper, UT 84020
United States
We may need to verify your identity before completing a request. We will respond within the timeframe required by applicable law. In many cases, this means we will respond within 45 days, unless an extension is permitted.
We may deny or limit a request if we cannot verify your identity, if the request is excessive or repetitive, if the information is subject to legal, clinical, professional, HIPAA, or record retention requirements, or if another legal exception applies.
We will not discriminate against you for exercising your privacy rights.
17. Other U.S. State Privacy Rights
Residents of other states may have additional privacy rights under applicable state privacy laws.
Depending on where you live and which laws apply, you may have the right to request access, deletion, correction, portability, restriction, or opt out of certain types of data processing.
To make a privacy request, contact us at:
18. Do Not Track and Browser Controls
Some browsers offer “Do Not Track” signals. There is not currently a uniform industry standard for how websites should respond to these signals. We do not currently respond to Do Not Track signals unless required by applicable law.
Where required by applicable law, we will honor legally recognized opt out signals, browser based privacy controls, or privacy requests.
You can also manage cookies and tracking technologies through your browser settings.
19. Third Party Links and Services
Our website may contain links to third party websites or services, including patient portals, appointment scheduling tools, telehealth platforms, payment processors, Google Maps, social media platforms, video platforms, or other online resources.
We are not responsible for the privacy practices of third party websites or services. We encourage you to review their privacy policies before submitting information.
Helpful third party privacy links include:
How Google uses information from sites or apps that use our services
Google Analytics Opt-out Browser Add-on
Network Advertising Initiative Opt Out
20. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, advertising tools, analytics tools, or services.
The updated version will be posted on this page with a new “Last updated” date. Your continued use of the website after an updated Privacy Policy is posted means you acknowledge the updated policy.
We encourage you to review this Privacy Policy regularly to stay informed about how we collect, use, and protect information.
21. Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy request, contact us at:
Inner Peace Counseling of Utah
11618 S State St. #1604
Draper, UT 84020
United States
Email: joshua@innerpeacecounselingutah.com
Privacy request link:
Targeted advertising or sale opt out request link: